LGA has worked with AMERICA! to create new concept designs and to build stores in airports across the country. Our design for the AMERICA! Concept includes different retail zones within the larger store, creating a more intimate shopping experience. We also used color and lighting to draw the customer through the store, highlighting less accessible spaces such as corners and alcoves. AMERICA! has grown from a handful of stores in just a few airports to one of the most popular airport retailers in the country.