DTLR 52ND STREET

Working closely with our long-term client, we designed a complete refresh of DTLR’s Philadelphia flagship store. We reworked the entire two-story structure, transforming the first floor into a completely new area of usable retail space. Our design added a new passenger elevator, enabling easier shopping access to the second floor, and a new ‘shoe-vator’, to help move product between the levels. The outside storefront design was completely refreshed to radiate the boldness and sleekness of their brand.