PRO SHOP AT HEINZ FIELD

The LGA team recently created a conceptual design for a new Steelers flagship store located on Heinz Field’s exterior. The store’s exterior features a large transparent facade that encompasses the length of the store’s interior. The brightly illuminated storefront gives a dynamic presence along Art Rooney Way. The store’s entrance also gives more prominence to the existing Great Hall, highlighting one of the Steelers’ unique stadium features. Additionally, an illuminated story wall highlights some of the greatest moments from Steelers’ history.

The Steelers Flagship Store at Heinz Field is over 10,000 square feet of black and gold retail space. In addition to all the Steelers gear a Pittsburgher could ever need (including over 20 different Terrible Towels for purchase), the space features multiple displays of game-worn and one of a kind memorabilia.